Mobile Content Venture planning to deliver mobile DTV in Houston
The ATSC digital TV standard was not designed for use in a mobile setting. The bitrate of video signals encoded in ATSC is too high for error-correction to kick in reliably, which it would need to do when a receiver is in motion. (That’s my assumption — I’m sure more knowledgable readers will correct me if I’m wrong.)
Enter the Mobile Content Venture, a joint venture oif 12 major broadcast groups. They are developing, and testing (in some markets) a lower-resolution DTV signal that would be able to be received by mobile receivers.
MCV announced today their plans to upgrade TV stations in 20 markets, including Houston, with at least two ad-supported free-to-consumer channels in each market. Additional channels and markets are expected to be added over time.
In order to receive the mobile video service, consumers will need a device capable of receiving a specific type of mobile video broadcast, encrypted with conditional access. MCV is working with various OEMs and device manufacturers to ensure these devices are available in the second half of 2011.
MCV includes Fox (parent of KRIV and KTXH), ION Television (parent of KPXB), Belo Corp. (parent of KHOU), Post-Newsweek Stations Inc. (parent of KPRC), Cox Media Group, E.W. Scripps Co., Gannett Broadcasting, Hearst Television Inc., Media General Inc., Meredith Corp., and Raycom Media.
(Parts of this post come from a press release from MCV.)