Mobile Content Venture planning to deliver mobile DTV in Houston

The ATSC digital TV standard was not designed for use in a mobile setting. The bitrate of video signals encoded in ATSC is too high for error-correction to kick in reliably, which it would need to do when a receiver is in motion. (That’s my assumption — I’m sure more knowledgable readers will correct me if I’m wrong.)

Enter the Mobile Content Venture, a joint venture oif 12 major broadcast groups. They are developing, and testing (in some markets) a lower-resolution DTV signal that would be able to be received by mobile receivers.

MCV announced today their plans to upgrade TV stations in 20 markets, including Houston, with at least two ad-supported free-to-consumer channels in each market. Additional channels and markets are expected to be added over time.

In order to receive the mobile video service, consumers will need a device capable of receiving a specific type of mobile video broadcast, encrypted with conditional access. MCV is working with various OEMs and device manufacturers to ensure these devices are available in the second half of 2011.

MCV includes Fox (parent of KRIV and KTXH), ION Television (parent of KPXB), Belo Corp. (parent of KHOU), Post-Newsweek Stations Inc. (parent of KPRC), Cox Media Group, E.W. Scripps Co., Gannett Broadcasting, Hearst Television Inc., Media General Inc., Meredith Corp., and Raycom Media.

(Parts of this post come from a press release from MCV.)

Posted on November 19, 2010, in Up and Down the Dial and tagged , , , , . Bookmark the permalink. 2 Comments.

  1. Barbara LeFavour

    Where is blue bloods today

  2. Barbara LeFavour

    What has happened to blue bloods?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: