Mi Casa launch press release

PRLog (Press Release) – Jan 03, 2011 – Mi Casa Broadcasting (MCB Network) launches a Latino Paradise.

Los Angeles, CA: Some say ‘Yeah, whatever, that’ll never happen” the founder of “Mi Casa Broadcasting (MCB Network)” asserts, “A channel dedicated to this audience is long overdue and overlooking an important buying power.” The new 24/7 broadcast on Houston Digital Television 55.4 is backed by the 57 year old leading Houston based fiber optic giant, “Phonoscope”. The channel launches over the AIR in Houston running back to back programming in January 2011. The broadcast company aims to enrich American Latino viewers on the amazing talent that promises to inspire across the global audience in LATAM. Delivered in English, the programs range from comedy puppet shows and youth education to cage fighting and even arena football. “MCB Network” is an incredible informational resource of history on American born culture and designed to create a heroic image.

While preparing the Spring Season line up, many award winning producers, directors, writers, actors, and musicians have been join forces with Mi Casa Broadcasting for over a decade to provide content from various regions of The United States. Through the Mi Casa Broadcasting’s Digital TV portal, viewers can call this their home for Latino culture in English, a genre that has long been underutilized in TV/Film.

“I own several businesses where my main buyer is Tex Mex. I have always loved my history but I’ve always talked English and we use it in our home. This TV network has gotten my attention and I have to thank Mi Casa Broadcasting for bringing back Tejas tradition and culture. As an American born Mexican person I’m proud of you!”– anonymous fan

New TV Network to Serve as Two Way Mirror Between Latin American Culture mixed with the ever-growing Infinite Cultures in America.

“MCB Network” strategically captures the Houston, TX audience as it expands its 2.5 million viewer reach in South East Texas. Here viewers can re-discover a sense of pride, an excellent new look at pop-culture featuring high-end modern day pilots, comedies, reality shows, music videos, and feature length films, calling it a gateway for established talent to serve up an experimental style of breakthrough broadcast television from building strong relationships in the industry, a TV network that exemplifies the American dream.

“My children and I are eagerly waiting for this to happen. There isn’t any other place we can see dedicated TV shows, especially if you don’t have cable. You are the first. My friends said they would be awesome not to have to pay for cable and save money watching a network about us. Please keep us updated on all of your events. We want to help!!! Thank you, Mi Casa Broadcasting.”- Janet Rodriguez, fan

“This TV Station combines all Latinos no matter what country they are from. This is the one and only of it’s
kind. We’d hope to see and hear so many people’s stories and lives that otherwise would go untold . Can’t wait for it!!”- Mayra J Leal, Actress

“Mi Casa Broadcasting (MCB Network)” is broadcast on Houston’s KTBU on DTV 55.4 and Phonoscope Cable in the United States, covering over a dozen surrounding counties. Topics covered at the network will also be to interact with audience to develop original series and editorial content to build a brand that gives power to the people, in English language featuring over 17 Latin American cultures. In addition to “MCB Network” (http://www.micasabroadcasting.com) and Phonoscope Cable (http://phonoscope.com/), will also be distributing across a mobile and broadband platforms in the very near future.


Posted on January 3, 2011, in Up and Down the Dial and tagged . Bookmark the permalink. Leave a comment.

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