Shocker: KTBU sold, to flip to Spanish
This transaction took me totally by surprise: Spanish Broadcasting Systems has entered into an agreement to purchase KTBU, channel 55, and will affiliate the station with its Mega TV network when the sale is finalized sometime in the third quarter.
“Mega TV has always been at the forefront in providing original Hispanic programming to an audience that expects high quality and engaging content. We are proud to expand our commitment to our viewers by bringing Mega TV to Houston on KTBU Channel 55,” commented Albert Rodriguez, Chief Revenue Officer of SBS.
Here‘s a link to SBS’ news release.